Mia E Göransson is showing her wonderful ceramics at Galleri Anna H. at Aschebergsgatan 19 in Gothenburg until 20 Novemeber.

It was an interesting panel discussion during the London Design Week. It is an important topic and a lot of opinions how to deal with it, both from the panel and the international audience. Moderator was Johanna Agerman Ross (editor-in-chief at Disegno magazine), other participators were Hanna Nova Beatrice (editor-in-chief at Plaza Deco), Anna Kraitz (freelance designer and designer for Källemo) and Sebastian Wrong (Design Development Director at Established & Sons).

We would like to thank Svensk Form as well as the Swedish Embassy Residence for the wonderful arrangement!

Elle Interiör (the Swedish version of Elle Decor) writes about The Fifty Fifty Projects as the new initiative in the design industry, in their article describing the royalty system and the milanuncut discussion.

The old but newly redesigned Swedish design magazine FORM, has written about the methods of payment in the design industry, as well as the talk-of-the-town Twitter discussion called Milanuncut that took place during the Milan Furniture Fair 2011. The FiftyFifty Projects is featured as one of the most relevant companies in the new era of fairness and transparency. Please read the two interesting articles.

The big gamble (issue 1/2011)
A virtual world (issue 3/2011)

We will participate in the so called Library Talks in the Recidence’s Library at the Swedish Embassy during the London Design Festival. Please come by and listen. The subject is the methods of payment in the design industry.  This is how the magazine FORM puts it.

“It’s been 60 years since the royalty system became the standard method of payment in the design industry but is it’s relevance still appropriate in today’s sector? How does the payment structure affect young designers and the work they produce and what, if anything, can the new generation of emerging designers do to change the way they are compensated?
Following this Spring’s Milanuncut discussion, FORM continues to drive this important line of discussion; inviting Anders Landström from 50/50 Projects, journalist Hanna Nova Beatrice and a rich panel of notable commentators, critics and designers. The Big Gamble will be chaired by London-based design journalist, Johanna Agerman Ross.”

www.swedishdesigngoeslondon.com

Run to the store and buy the September/October issue of Surface Magazine. You will find us in the Ideas in Design section. Enjoy the reading!

We had a wonderful evening in our Studio at Södermalm, showing our first collection for the first time in Sweden. The summer sun together with wine, cheese, fruit and Yuri Suzuki as DJ was a perfect match. Thank you all for coming by!

We are happy to inform you about the latest installation from our designer Max Streicher. He has made a unique art installation celebrating Earth Day 2011 in collaboration with Brookfield Place.

“Floating Forest” is an apparition – a mirage within the arid urban landscape. This inflated forest, made entirely from recycled billboard vinyl, reaches upward toward the bough-like arches of the Allen Lambert Galleria. Max Streicher’s “Floating Forest” is a memorial to lost forests. Streicher traces his inspiration for his colourful inflated vinyl grove to the rather meagre poplar clumps that punctuate the Alberta prairie. With his cluster of severely pruned and truncated trees, Streicher recalls the forests that once long ago would have existed along the shores of Lake Ontario, where we now stand. “Floating Forest” maintains its shape by means of air pressure provided by internal fans. It is a forest on life-support, pointing to the futility of a civilization whose aspirations are frequently in conflict with the earth.

The Fifty Fifty Projects is a new business model in product, furniture and interior design. We offer contemporary and unique products developed in collaboration with handpicked international designers. Our first collection is launched in Milan 2011. We are exhibiting at Superstudio Piu at Via Tortona 27. Please come to Swedish Love Story.